Meet the Leadership team
INSAF MASOOD
Principal
Insaf leads Cyber Program Operations and Security Engineering — the offerings that tells the board the truth and turns a strategic decision into a program that runs.
His work is offensive by training. Across more than two decades in red team operations and enterprise security, Insaf has led offensive engagements for organizations including Morgan Stanley and TikTok, and has served as CISO at Gradifi and Centaur Labs — the rare pairing of the operator who breaks systems and the executive accountable for defending them.
He holds an MBA in Innovation & High-Technology from Northeastern University and a BSc in Business, concentration in Management Information Systems, from the University of Massachusetts Dartmouth.
Martín R. MARTINEZ
Managing Principal
Martín leads PurpleShield and its Strategic Risk practice — the offering that frames the decision. He translates where cyber and compliance exposure is material into the operating model the program will be built to, at the altitude where boards and investors actually decide.
His career sits at the intersection of defense and technology. A former U.S. Army officer and Deloitte consultant, Martín has spent more than two decades advising leadership teams on emerging technology, transformation strategy, governance, and program execution — bringing analytical discipline built for adversarial problems to decisions where the cost of getting it wrong is measured in valuation, contracts, or disclosure.
He is a graduate of the United States Military Academy at West Point and holds an MBA from the University of Southern California.