Meet the Leadership team
INSAF MASOOD PRINCIPAL, SECURITY ENGINEERING
Insaf leads Security Engineering — the practice that tells the board the truth. He validates real exposure and confirms, or disproves, what the governance program assumes, so technical findings arrive as decision input rather than a commodity report.His work is offensive by training. Across more than two decades in red team operations and enterprise security, Insaf has led offensive engagements for organizations including Morgan Stanley and TikTok, and has served as CISO at Gradifi and Centaur Labs — the rare pairing of the operator who breaks systems and the executive accountable for defending them.He holds an MBA in Innovation & High-Technology from Northeastern University and a BSc in Business, concentration in Management Information Systems, from the University of Massachusetts Dartmouth.
JOE FINSTERWALD PRINCIPAL, CYBER OPERATIONS
Joe leads Cyber Operations — the practice that turns a strategic decision into a program that runs. Governance cadence, framework operationalization, vCISO leadership, and remediation PMO are his domain: the machinery that keeps a board-level commitment durable past the next quarter.He builds at scale. As CTO of First Republic Bank and founding CTO of Gradifi, Joe led digital transformations and stood up security and technology programs across organizations from early-stage companies to large regulated enterprises — the operator's vantage on what it takes to make a program actually operate, not merely exist on paper.A U.S. Navy veteran, Joe holds an MSE in Computer Science from Brandeis University and a BA in Economics from University of California, Berkeley.
MARTIN R. MARTINEZ
MANAGING PRINCIPAL
Martín leads PurpleShield and its Strategic Risk practice — the practice that frames the decision. He translates where cyber and compliance exposure is material into the operating model the program will be built to, at the altitude where boards and investors actually decide.His career sits at the intersection of defense and technology. A former U.S. Army officer and Deloitte consultant, Martín has spent more than two decades advising leadership teams on emerging technology, transformation strategy, governance, and program execution — bringing analytical discipline built for adversarial problems to decisions where the cost of getting it wrong is measured in valuation, contracts, or disclosure. He is a graduate of the United States Military Academy at West Point and holds an MBA from the University of Southern California.